Updated: Sep 19, 2019
Every empire was started from a pitch. A pitch has the power to captivate our minds & hearts, in a very impactful way. A poor pitch will make a potential client switch off instantly & get rid of any chances you may have had of turning them into a client. I've heard every kind of pitch on the spectrum, from horrendous to magnificent and everything in between, which has lead to writing this post to give you a framework for creating a pitch that works FOR you, instead of against you.
1. What you do must be clear
Using myself as an example, I could go on a rant about all the different ways I can optimise a coach's business and all the cool strategies we can use to help them create transformations in their business and I've done it, and seen the prospects eyes instantly glaze over. I'm Lewis Murray & I help coaches stand-out & make more money. Simple. Clear.
2. Must be problem-related
Your services must be orientated around solving a specific issue for the prospect, so make sure you highlight the problem in your pitch, so it's clear that you are aware of their struggles and how to fix it.
3. Give some detail on your solution
It's all good telling someone that you can solve their problems for them, but you must be able to give an insight into what you do and how it helps, or else how is the person going to confidently invest their time & money into you? I help coaches stand-out & make more money, and I do this through branding & business development.
4. Must be realistic
No more get-rich-quick schemes or 'snake oil' salesman please. You can help them with their problems, but be realistic about the changes you are saying you can provide for the prospect, and stray away from making grandiose promises about being able to transform every aspect of their lives in 30 days, it is only going to make them skeptical. It's much better to under-promise & over-deliver, rather than the other way around.
5. Show your passion
I still have nightmares of networking events where someone would tell me 'what they do' with the energy of a zombie, it was like they were being forced to do whatever they do for a living. If you aren't passionate about what you do, do something else. If you are passionate about what you do, then make sure you communicate this within your pitch as I've found out on my journey, that people are drawn to energy & enthusiasm more than anything else. I'm personally buzzing whenever I speak to a new coach because I'm 100% sure in my ability to create results for them, and this is always noticed by the prospect.
As always I'm going to end the post with a reminder to take action on the concepts in this post, as they really do work, but only if you DO the work. Feel free to email me or message me on social media about your pitch, and test it out on me. Get feedback and especially criticism from the people around you, as you can use these valuable insights to 'bulletproof your idea'.